Latest report: Xiaomi want to broaden the US market but this road is so difficult!


Two years previously, Xiaomi is the largest Chinese smart phone companies, and there is competition for the world’s largest mobile phone manufacturers, though the smart phone industry changes can be so fast. Gradually losing ground in China’s Xiaomi, is planning to extend the mobile phone business around the globe, and has done enough to arrange. Alleged Redmi 4A, Redmi 4 and Note 4 will soon relieve the international version.

Xiaomi a lot of the business is certainly in China, the remaining are also located in many Asian countries or regions, such as India, and Brazil and South Africa these kinds of markets next year Xiaomi will also get involved in CES 2017 International Consumer Electronics Show, believe Xiaomi Will announce more international expansion plans.

Among them, Xiaomi’s world-wide program must include the Usa, because Xiaomi coveted the US industry for a long time, such as sales connected with set-top box products, sales of accessories, but the progress is exceedingly slow. To this end, Xiaomi has been in the America, local operators began to analyze some new phones, which means that in 2017 there will be Xiaomi mobile phone landed in the United States. Although the show is the best time and energy to enter the United States, but Xiaomi in the us will be extremely difficult road.In the event that Xiaomi start sell in United states of america market, maybe more repair look gonna start to repair Xiaomi as it is extremely easier to be fixed. It maybe another chance for Xiaomi replacement parts supplier.

Why’s now the Xiaomi into the United States plumbing service

First of all, Xiaomi in China’s bad living, once the status of this yr by Huawei, Oppo and Vivo has claimed, and the local market competition is fierce. Therefore, sales of Xiaomi to help curve to save the country, definitely will consider overseas business, the device sold to more nations around the world or regions, and the Us as the world’s top several mobile phone market is very beneficial to rapid growth.

Xiaomi’s plan is the same, hoping to both inexpensive but with high-end hardware and features with mobile phones, quickly swept the particular US market. Over the past year, a US market does appear to rely on affordable models to conquer many manufacturers, and Xiaomi has continuously indicated that the best at this method, if Xiaomi can get local workers to support, perhaps than Huawei, OnePlus most of these domestic brands are better.

On top of that, the Samsung Galaxy Note 7 of the explosion recall incident, resulting in damage to name, Xiaomi may also take advantage of access to a number of US market share.

However, all this is not easy

Some Chinese mobile phone in the abroad market can not solve the old problem, the first obstacle is definitely the existence of Chinese mobile phone privacy in addition to spyware security risks, which could lead to Xiaomi phone market and purchases is very difficult, Huawei is a regular example. The second is the it support, the world has a number of special network standards, including the United States can be even more so, not a short test can be completed, by research and development towards listing may cost a lot of money, that is the most reluctant Something to determine.

The third fact is that the Xiaomi company in the United States do not have a competitive advantages, the Americans do not know the company too much, Huawei is also difficult to avoid the same embarrassment. In the United States, lots of people know the brand such as Sony, and also understand the Xperia mobile phone, but Xiaomi at streetlevel concerned about the consumer will be very modest, Xiaomi had to increase marketing charges, advertising at least not shed to the mainstream brand, that’s Xiaomi does not want things.

Not long ago, Xiaomi global vice president Hugo Barra has said Xiaomi distributed 10 billion mobile phones, but did not produce any profits. Taking into account the particular Xiaomi phone sales are weak, to the now greater price to the next moment, perhaps definitely dilemma. Because investment suggests more loss, but not investment can not increase sales and also expand the market. In short, Xiaomi on the United States is not easy.


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